Brand design.

The intent of the student brief was to re-envision the look and feel of Aussie Farmers Direct, a multiple award-winning home delivery food business that supplies to thousands of customers across Australia. The aim of the concept was to create a clean and modern style, giving the company a fresh new look that would encourage new customers and keep existing customers engaged with the brand. 

The new logotype for the brand stems from the previous incorporation of a cow. Pursuing this gives the new logotype a familiar feel yet still allows the existing consumer to connect with the existing company services and values. Various other collateral items were designed to fit the new brand, including delivery vehicles, uniforms, marketing material, as well as company-owned products.